Brand

Lola + The Boys

Founded by model-turned-entrepreneur Irina Ovrutsky, Lola + The Boys brings bold, playful style to everyday dressing. Loved by kids (and spotted on Blue Ivy Carter and JoJo Siwa), the brand is known for standout tulle dresses, sequin jackets, and shimmery sneakers—perfect from playground to party.

Lola + The Boys